Copywriting Tips: 10 Essential Elements of an Effective Sales Page
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Copywriting is an acquired skill that takes years of practice and study in order to get really good at it. That's why good copywriters with a reputation that precedes them can demand such high rates for their work. If you want a slam-dunk, killer sales page for your flagship product, your best bet is to hire the best professional copywriter you can afford. But if you don't have the budget to hire one of the big guns to crank out a long-form sales page for you, there is a basic formula that you can follow to write one yourself. Just understand that you can't expect to demand the level of sales from your DIY sales letter as you could expect from one written and designed by a professional.
With that said, let's take a look at some of the basic elements of a sales letter so that you can go about building one for yourself.
1. Headlines
The headline must grab and hold the reader's attention drawing them in to the copy. The headline is so vital that it's broken down into three parts: 1. The Pre-headline, 2. The main headline, and 3. The post, or sub-headline.
2. Introduction
This is where you further draw the reader in by telling them who you are and why they should be listening to you. You've got to come off like a genuine, authentic person worth knowing, liking and trusting.
3. What is the story?
Tell the story of the product. Connect with the reader through their pain points and show how you 'get' their problem. Explain the failings of other similar products, and then articulate how yours is their best choice.
4. Benefits
Use bullet points to show the benefits of your product. Come up with as many bullet points as possible to show all of the amazing benefits of your product.
5. Features
Show what they will be getting with the product.
6. Sell the value
Really emphasize the value of your product when compared to other similar products. Describe any bonuses and how they relate to or support the product.
7. Testimonials
This is where you share your social proof. Readers will see that other people like them have already tried this product and liked it enough to endorse it. Testimonials with pictures and real names are very effective in breaking down readers' resistance.
8. Answer objections
Anticipate any objections that your readers might have and answer them here.
9. How to order
Ask for the order and explain how easy it is to buy your product.
10. Summary
Give a wrap-up of how awesome your product is, what an incredible value they are getting, and how foolish they would be to pass this up. Create a sense of urgency to encourage them to act quickly.
Copywriting is a combination of art and science. It is a skill that you must practice in order to get good at it. You've got to test all of the elements of your sales page to see how changing specific elements impacts the conversion rate.
If you must write your own sales page, these are some of the most essential elements to include creating an effective sales page.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.
With that said, let's take a look at some of the basic elements of a sales letter so that you can go about building one for yourself.
1. Headlines
The headline must grab and hold the reader's attention drawing them in to the copy. The headline is so vital that it's broken down into three parts: 1. The Pre-headline, 2. The main headline, and 3. The post, or sub-headline.
2. Introduction
This is where you further draw the reader in by telling them who you are and why they should be listening to you. You've got to come off like a genuine, authentic person worth knowing, liking and trusting.
3. What is the story?
Tell the story of the product. Connect with the reader through their pain points and show how you 'get' their problem. Explain the failings of other similar products, and then articulate how yours is their best choice.
4. Benefits
Use bullet points to show the benefits of your product. Come up with as many bullet points as possible to show all of the amazing benefits of your product.
5. Features
Show what they will be getting with the product.
6. Sell the value
Really emphasize the value of your product when compared to other similar products. Describe any bonuses and how they relate to or support the product.
7. Testimonials
This is where you share your social proof. Readers will see that other people like them have already tried this product and liked it enough to endorse it. Testimonials with pictures and real names are very effective in breaking down readers' resistance.
8. Answer objections
Anticipate any objections that your readers might have and answer them here.
9. How to order
Ask for the order and explain how easy it is to buy your product.
10. Summary
Give a wrap-up of how awesome your product is, what an incredible value they are getting, and how foolish they would be to pass this up. Create a sense of urgency to encourage them to act quickly.
Copywriting is a combination of art and science. It is a skill that you must practice in order to get good at it. You've got to test all of the elements of your sales page to see how changing specific elements impacts the conversion rate.
If you must write your own sales page, these are some of the most essential elements to include creating an effective sales page.
Copywriting is just one of many important things that Internet marketers need to know to run a successful online business. For more tips and strategies for marketing your website, visit, http://www.mcreasite.com/blog today.