5 Tips for Profitable Social Media Marketing
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5 Tips for Profitable Social Media Marketing
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Step #1: Pin Point Your Target Market and Listen to Them
There are zillion new social networks appearing on the internet weekly. So don't try to join them all because you won't have time for them all. Do some research and find out where your most important client or prospective customers and marketing gurus spend time on- then listen and take notes.
You can use these tools to analyze the trends in their comments and remarks: Technorati, Google Blog Search, Ice Rocket, Bloglines, Twitter Search, AideRSS and HubSpot's HubFeed. More advanced social media monitoring tools include Radian6 and Techrigy.
Step #2 Participate in the Conversations
Engage your prospective customers regularly using social media. Be honest and use humility. Be open to engaging with them on their turf. They'll reward your brand with greater enthusiasm this will spread through social networks like wildfire, and strenghtens your brand.
An good example, on Twitter, Starbucks and Whole Foods share customer comments, local specials and they request customer input on favorite products. Check out some of the brands on Twitter, and implement some of their conversation techniques.
Step #3: Get Involved!
How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr,? Do you comment on other blogs?, How about using videos and podcasts?, I know it is hard. I am a single parent. And on many days 24 hrs is not enough especially in the Summer. But the more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If your site is designed well to convert visitors into leads, getting involved like this will increase website traffic and profits.
Step #4: Learn the Tools of the Trade
You must combine your business strategy with your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it's hard to know how to do that. Create a blog and tweet revelant posts which are promoting your own info products and affiliate products. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a "how-to". Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network.
You must learn how to use each particular site in order to get business value out of your social media activity. Consult an expert to determine where to spend your time to get the best return.
I would think Facebook with 500 million prospective customers.!
Step #5: Use Website Analytics Software and Review Leads and Sales.
Many experts agree that social media will affect the next generation of search engine optimization strategies as search engines start to use the signals weleave as we network and share media online. Today, social media activity affects the success of many other inbound marketing techniques:
- Search engine ranking
- Social bookmarking activity
- Social networking connections
- Video/podcast views/listens
- Inbound links
- RSS subscriptions
- Comments on your blog
- Mentions of your brand
- Number of times people search for your brand
- Visitors (first-time and repeat)
- Leads & Customers!
By using social media you attract potential customers, increase traffic and make sales. Which was your ultimate goal. Right?
Remember to Use tracking codes, a solid analytics package and closed loop marketing in order to track the visits, leads and sales that occurr as a result of your social media activities.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
GET FREE EBOOK
Here is list of 5 tips to help you start leveraging social media with little or no investment and with strong systems in place to measure success. Using social media benefit your company or website mmensly.
Step #1: Pin Point Your Target Market and Listen to Them
There are zillion new social networks appearing on the internet weekly. So don't try to join them all because you won't have time for them all. Do some research and find out where your most important client or prospective customers and marketing gurus spend time on- then listen and take notes.
You can use these tools to analyze the trends in their comments and remarks: Technorati, Google Blog Search, Ice Rocket, Bloglines, Twitter Search, AideRSS and HubSpot's HubFeed. More advanced social media monitoring tools include Radian6 and Techrigy.
Step #2 Participate in the Conversations
Engage your prospective customers regularly using social media. Be honest and use humility. Be open to engaging with them on their turf. They'll reward your brand with greater enthusiasm this will spread through social networks like wildfire, and strenghtens your brand.
An good example, on Twitter, Starbucks and Whole Foods share customer comments, local specials and they request customer input on favorite products. Check out some of the brands on Twitter, and implement some of their conversation techniques.
Step #3: Get Involved!
How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr,? Do you comment on other blogs?, How about using videos and podcasts?, I know it is hard. I am a single parent. And on many days 24 hrs is not enough especially in the Summer. But the more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If your site is designed well to convert visitors into leads, getting involved like this will increase website traffic and profits.
Step #4: Learn the Tools of the Trade
You must combine your business strategy with your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it's hard to know how to do that. Create a blog and tweet revelant posts which are promoting your own info products and affiliate products. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a "how-to". Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network.
You must learn how to use each particular site in order to get business value out of your social media activity. Consult an expert to determine where to spend your time to get the best return.
I would think Facebook with 500 million prospective customers.!
Step #5: Use Website Analytics Software and Review Leads and Sales.
Many experts agree that social media will affect the next generation of search engine optimization strategies as search engines start to use the signals weleave as we network and share media online. Today, social media activity affects the success of many other inbound marketing techniques:
- Search engine ranking
- Social bookmarking activity
- Social networking connections
- Video/podcast views/listens
- Inbound links
- RSS subscriptions
- Comments on your blog
- Mentions of your brand
- Number of times people search for your brand
- Visitors (first-time and repeat)
- Leads & Customers!
By using social media you attract potential customers, increase traffic and make sales. Which was your ultimate goal. Right?
Remember to Use tracking codes, a solid analytics package and closed loop marketing in order to track the visits, leads and sales that occurr as a result of your social media activities.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com