Submitting press releases is a practice that is overlooked by most online entrepreneurs because they feel like they are not necessarily making "news" in their business. But you can write and submit online press releases on just about any topic concerning your business. Press releases are an effective way to raise your profile online, increase your online exposure and credibility in your marketplace, but they are also a great way to increase targeted traffic to your website, and build lots of high quality in-bound links to your website, which is good for your SEO.