Article Marketing Tips - 2 Must-Do Steps For Doubling Your Traffic And Sales

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Now you have written up your articles, published them on article directories and are waiting for the traffic and sales to pour in. Funny how things often don't work out the way you expect right? Well, what is not working? Many article marketers have this same problem of not getting enough traffic. To remedy this, here are 2 must-do steps for doubling your traffic and sales:

1. Increase the click-through rates of your resource box. In a nutshell, this is the percentage of readers who read your article and then click on the link in your resource box. So if you have a 20% click-through rate, that means for every 100 readers there are 20 people who click through and see your website.

How do you increase your click-through rates? There are a few ways to do this. The first way is by increasing the quality of your articles obviously! If you offer top-notch information in an entertaining way, I guarantee your number of clicks will increase.

The second way is to write a more compelling resource box. Remember, your reader is not interested in you. Although you do have to state your credentials, what is more important is to focus on the benefits that your reader gets. Emphasize your benefits and you will do great.

2. Keep your articles short. While it sounds brutish to say that online users have less attention span than offline, there is some truth in that. People come online for information because they want it fast. So they try to avoid anything too complicated or long-winded.

Writing shorter articles also gives you more chances to write more articles that will result in higher traffic for you. It's a win-win deal for everyone involved!

Another useful tip is to keep your paragraphs and sentences short. This increases the "readability" of your articles and gets more of your readers to finish the article in its entirety.

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