Mobile marketing is making use of the exploding popularity and ubiquity of mobile devices to create demand and generate exposure for your products and services. Over 300 million Americans own a mobile phone, and for many of them it is their only access to the Internet. Since most people who own cell phones carry them with them practically everywhere, your message gets delivered directly into their hands while they are in action, on the move and living their lives. Mobile marketing is about effectively bringing your message to your audience where they are. According to projections by M:Metrics, the global mobile advertising market will be worth $16 billion by 2011.