Mobile Marketing: How to Place Your Ads on Cell Phones and iPads
- ARTICLES |
When it comes to buying advertising space for mobile devices you've got lots of options, but one of the major players in this space is AdMob, which was acquired by Google last year. In this article we're going to look at how you can place ads for your products and services on this mobile ad serving platform.
Jason Spero, of AdMob, in his article, Mobile: It's Not Too Late to be Early, "Most (businesses) have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it's still not too late to be early to mobile." Spero goes on to share these tips for businesses looking to explore the possibilities of mobile marketing:
1. Create a mobile website
2. Focus on local marketing
3. Get personal with your audience
4. Track your mobile site separately from your website
5. Iterate, change, evolve
Source: techcrunch.com/2011/02/10/mobile-its-not-too-late-to-be-early/
AdMob
If you have used Google's AdWords program before, then signing up with AdMob should be simple for you. Simply fill out the standard registration page and you will be brought to the AdMob marketplace where you will have the option to either, 'start advertising,' or 'monetize your sites.'
You will find five tabs in the AdMob Marketplace:
· Campaigns
Under the Campaigns tab, you will find new advertiser training videos, which will walk you through the entire process of setting up your ads, an advertiser starter kit with tips for optimizing your campaign, and the AdMob help section. You'll see the, 'Create a new Ad Campaign,' button, and a list of all of the campaigns that you have in operation.
· Sites & Apps
Under this tab you can add a site or an app and integrate the AdMob install code for monetization.
· Reporting
Here you'll find Campaign reporting, sites & apps reporting, manage reports and site geographic stats.
· Tools
Under the tools tab you'll find app conversion tracking, AdWhirl, which is an open-source, mediation layer that allows you to allocate your traffic across the various networks, and the AdMob API, which is still in beta.
· Account
The account tab is where your billing management takes place. You'll find an account summary, transfer funds, add funds, adjust notification settings, and edit your account information.
Placing your ads on mobile phones and tablet devices such as the iPad is as simple as using any other online advertising platform. Google makes it simple for you by providing tutorial videos that walk you through every step of the process, and there is a support forum where you can ask questions and get answers while you are creating your mobile marketing ad campaigns.
Don't wait any longer to get your ads in front of your target audience using the powerful medium of mobile. People take their phones with them everywhere and they are interacting with them constantly throughout the day. Today when you want to capture eyeballs and attention, gain more exposure, increase revenue and engagement, mobile marketing is the prime medium to achieve those goals.
Now that you are clearly ready to learn more about mobile marketing and what it can do for your business, visit, http://mcreasite.com/blog, where you will discover lots of tips and strategies for growing your online business.
Jason Spero, of AdMob, in his article, Mobile: It's Not Too Late to be Early, "Most (businesses) have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it's still not too late to be early to mobile." Spero goes on to share these tips for businesses looking to explore the possibilities of mobile marketing:
1. Create a mobile website
2. Focus on local marketing
3. Get personal with your audience
4. Track your mobile site separately from your website
5. Iterate, change, evolve
Source: techcrunch.com/2011/02/10/mobile-its-not-too-late-to-be-early/
AdMob
If you have used Google's AdWords program before, then signing up with AdMob should be simple for you. Simply fill out the standard registration page and you will be brought to the AdMob marketplace where you will have the option to either, 'start advertising,' or 'monetize your sites.'
You will find five tabs in the AdMob Marketplace:
· Campaigns
Under the Campaigns tab, you will find new advertiser training videos, which will walk you through the entire process of setting up your ads, an advertiser starter kit with tips for optimizing your campaign, and the AdMob help section. You'll see the, 'Create a new Ad Campaign,' button, and a list of all of the campaigns that you have in operation.
· Sites & Apps
Under this tab you can add a site or an app and integrate the AdMob install code for monetization.
· Reporting
Here you'll find Campaign reporting, sites & apps reporting, manage reports and site geographic stats.
· Tools
Under the tools tab you'll find app conversion tracking, AdWhirl, which is an open-source, mediation layer that allows you to allocate your traffic across the various networks, and the AdMob API, which is still in beta.
· Account
The account tab is where your billing management takes place. You'll find an account summary, transfer funds, add funds, adjust notification settings, and edit your account information.
Placing your ads on mobile phones and tablet devices such as the iPad is as simple as using any other online advertising platform. Google makes it simple for you by providing tutorial videos that walk you through every step of the process, and there is a support forum where you can ask questions and get answers while you are creating your mobile marketing ad campaigns.
Don't wait any longer to get your ads in front of your target audience using the powerful medium of mobile. People take their phones with them everywhere and they are interacting with them constantly throughout the day. Today when you want to capture eyeballs and attention, gain more exposure, increase revenue and engagement, mobile marketing is the prime medium to achieve those goals.
Now that you are clearly ready to learn more about mobile marketing and what it can do for your business, visit, http://mcreasite.com/blog, where you will discover lots of tips and strategies for growing your online business.