Mobile Marketing: Grasping the Scope and Potential
- ARTICLES |
As a small business owner, you have no doubt heard all of the buzz surrounding mobile marketing. Well, if you have been paying attention, that buzz is getting louder and louder because of the exponential increases in the number of people worldwide who use mobile phones--which for some people is their only access to the Internet because they do not have or do not use a laptop or desktop computer. Since the most effective marketing meets your audience where they are, you can no longer afford to ignore mobile marketing. This no longer new medium has vast, untapped potential but you must be prepared with knowledge and a sound strategy for moving into the mobile marketing space.
In this article we are going to look at some of the statistics around mobile marketing while separating the facts from the hype, and we will look at some of the different mobile marketing strategies out there that will help you gain more exposure for your business.
What is the scope of the mobile device market?
You'll notice that we've said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that began with Apple's iPad, mobile marketing doesn't just reach phones anymore.
With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully half of those phones will be smart phones by the end of 2011. In fact 26.6% of those households are wireless only, meaning they have given up their land lines and only use their cell phones to communicate. There were 2.1 trillion text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers use SMS (text) messaging.
Source: CTIA
Examples of mobile marketing campaigns
Some of the different ways to reach consumers on their cell phones include:
· Mobile banner ads
· SMS text messaging campaigns using short codes
· QR codes
· Mobile website
· Location based marketing
· Bluetooth proximity marketing
· Voice (Interactive Voice Response
· SMS texting contests using short codes to build your mobile database (text to win a prize)
· Use SMS alerts to engage with customers informing them of upcoming events, and send service reminders
· Send mobile coupons
· SMS to email using short codes
· Geo-location apps. Customers text in their zip codes to find the closest store location.
Mobile marketing can outperform web marketing
InsightExpress conducted a qualitative study in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as purchase intent.
Source: insightexpress.com/ommamobile
You can clearly see that mobile marketing is not the future it is right now. You are leaving money, more customers, market share and mind share on the table while you wait around to decide if you want to get started with mobile marketing. Jump on mobile marketing today and engage with your customers where they are.
For more information about how you can get started with mobile marketing, visit, http://mcreasite.com/blog, where you will also discover lots of Internet marketing tips and strategies for growing your business online.
In this article we are going to look at some of the statistics around mobile marketing while separating the facts from the hype, and we will look at some of the different mobile marketing strategies out there that will help you gain more exposure for your business.
What is the scope of the mobile device market?
You'll notice that we've said mobile device rather than simply mobile phone because with the increasing popularity of tablet PCs that began with Apple's iPad, mobile marketing doesn't just reach phones anymore.
With 302.9 million wireless subscribers at the end of 2010, which accounts for 96% of U.S. households owning a mobile phone and fully half of those phones will be smart phones by the end of 2011. In fact 26.6% of those households are wireless only, meaning they have given up their land lines and only use their cell phones to communicate. There were 2.1 trillion text messages sent in 2010, and spanning all ages and types of phones used, 69% of mobile subscribers use SMS (text) messaging.
Source: CTIA
Examples of mobile marketing campaigns
Some of the different ways to reach consumers on their cell phones include:
· Mobile banner ads
· SMS text messaging campaigns using short codes
· QR codes
· Mobile website
· Location based marketing
· Bluetooth proximity marketing
· Voice (Interactive Voice Response
· SMS texting contests using short codes to build your mobile database (text to win a prize)
· Use SMS alerts to engage with customers informing them of upcoming events, and send service reminders
· Send mobile coupons
· SMS to email using short codes
· Geo-location apps. Customers text in their zip codes to find the closest store location.
Mobile marketing can outperform web marketing
InsightExpress conducted a qualitative study in 2009 that concluded that mobile marketing far outperformed online web marketing by as much as nine times with regard to metrics such as purchase intent.
Source: insightexpress.com/ommamobile
You can clearly see that mobile marketing is not the future it is right now. You are leaving money, more customers, market share and mind share on the table while you wait around to decide if you want to get started with mobile marketing. Jump on mobile marketing today and engage with your customers where they are.
For more information about how you can get started with mobile marketing, visit, http://mcreasite.com/blog, where you will also discover lots of Internet marketing tips and strategies for growing your business online.