How Do You Do SEO For Bing?
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Bing is Microsoft search engine that is competing directly with Google in the search engine war. It may be that Bing aims for searches made on this search engine be kept simple and organics but it also aims for searches being faster and made with greater ease.
Google may still be the greatest in getting the lion's share in searches made worldwide but Bing is also getting an increase in its share of searches. Figures show that Bing is being second to Google in the number of searches made worldwide, these days.
If you are a web marketer it may be that you are already getting all the success in your online marketing campaign with Google, and you are happy with this situation. But is also may be fine if you can get additional traffic if you are on Bing, and this additional traffic and revenues are always welcome.
In doing SEO on Bing you have to take note of some things because SEO on Bing can be different with doing SEO on Google. Some of these things are the following:
Google may still be the greatest in getting the lion's share in searches made worldwide but Bing is also getting an increase in its share of searches. Figures show that Bing is being second to Google in the number of searches made worldwide, these days.
If you are a web marketer it may be that you are already getting all the success in your online marketing campaign with Google, and you are happy with this situation. But is also may be fine if you can get additional traffic if you are on Bing, and this additional traffic and revenues are always welcome.
In doing SEO on Bing you have to take note of some things because SEO on Bing can be different with doing SEO on Google. Some of these things are the following:
- Domain age is more important in Bing than with Google. You have to take note of this because to Bing the longer your domain has been registered and in existence, the more authority it is given and the more favor it will find with this search engine.
- SEO in Bing is where the content length is given significant factor and contents with not less than 300 words are those desired. Content length seems to be more of a factor to Bing than with Google.
- On-page optimization is still a basic factor in Bing, although it also is a major factor in Google. In Bing, keywords in the URL, the title and header tags and also the internal links, are major factors in the SEO ranking objectives.
- Anchor texts in Bing, seems to given a good weight and importance. Links with relevant anchor texts seems to be given more value and influence such that for your SEO strategies to be successful in Bing, you have to ensure that your linking strategies have to include the relevant anchor texts.
- Back links are still given importance in Bing although these links are given more importance in Google for their ranking calculations. In Bing, you still have to do this and not ignore it outright, although it may not be given too much weight.
- The link popularity of the websites that link to you may still be considered in your SEO with Bing, although this is more given weight in Google. Although this may be of less importance to Bing but doing this strategy will not be to your disadvantages such that doing this may still be for your overall benefits.