Why You Should NEVER Hire a Social Media Manager

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This could be a very controversial post for many, however this must be pointed-out. It seems like social media "gurus" are a dime a dozen in today's time. In lieu of this, businesses must be extremely cautious about who they select based on the results they're seeking.

Listed below, are three reasons you NEVER want to hire a conventional social media manager.

1) A large majority of all social media managers have no experience building a brick-and-mortar business or a highly profitable online company using the web a nd social media.

How can you expect a person (or company) to help you substantially grow your business with the internet when they don't actually have experience personally doing it? Just a word of wisdom. Do not even think of hiring someone that doesn't have a long personal track record of success.

I should hope that's a bit of common sense.
In reality, most individuals waste time with social media and only a tiny fraction of businesses actually generate worthwhile income with it. You'll find that with inexperience comes poor strategy and consistent obstacles.
I'm reminded of a quote.... "You can either make friends with social media or you can make money, but you can't do both."

2) Expect to pay a lofty premium if you're going to hire a person with a bunch of experience.

Now, I should point-out, there IS a time and place to pay a high premium. Price should not be the deciding factor, the proven results-based track record should. You will pay for quality most of the time.

The ballpark average experienced social media manager salary (if they're worth anything) starts at over $70,000 per year. Remember, this is an employee you're bringing-in to your organization, not an entrepreneur with a strong eye towards growth.

I'm sure you'd agree, employees need guidance in most cases. They don't just take the baton and run with it.

For the average small business owner, paying over $6,000 per month isn't feasible, especially when your company is forced to commit to a six month contract or more.

A big corporation will easily invest this amount monthly but it's not advisable for other businesses doing under a half a million per year. Don't count on finding someone off of Craigslist to make the marketing profitable and effective, too.
Far too many companies do this and they end up guessing at why "social media does not work." The reality is, social media works, it's just that your strategy sucks.
Managing social media is one aspect. Aggressively growing your company is another.

3) Your social media manager will not have enough time in the day to do everything that needs to be completed. In order to be successful, you should have the following online marketing methods working for you around the clock:

- Keyword and market research
- Facebook organic marketing
- Facebook ads (ppc) marketing
- Online video creation
- Online video submission / optimization
- Podcast creation / submission
- Search Engine Optimization (SEO)
- Articles written and submitted to top directories
- Press releases written and submitted online
- Google Places optimization
- Blog creation and post updates regularly
- Backlink building
- Directory submissions
- Google organic marketing
- Google Adwords PPC management / optimization
- Automated reports generated to track results

In truth, it's practically impossible to find a social media manager that has experience doing everything listed above. If you can, you'll pay a big premium. Realistically, you need to have a TEAM of experts working on your behalf.

Social media is just one piece of the internet marketing arsenal. If you leave-out the rest you won't get very far. Knowing these 3 key points, you now have a simple choice to make.

Would you rather pay an inexperienced social media manager $70K+ per year to "try" to build your business with Facebook, YouTube, Twitter, etc..?

OR...

Would you rather hire a specialized team of experts with a time-tested strategy (at a small fraction of the cost) that has experience selling MILLIONS of dollars worth of products / services from the web?

If you're smart, committed to business growth, and choose the latter, here's the perfect solution for your individual business needs.
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