How Important Is Video Marketing For SEO?

by cdn1
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  • ARTICLES
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Video marketing is the conversion of your articles or blogs into videos and make it into a video presentation for marketing purposes. This video production will have the purpose as your blogs or articles in marketing your website or products, only that the presentation format is changed.

The importance of video marketing is based on the idea that people may be more interested in watching videos rather than reading blogs or contents in the internet. The wide acceptance of videos can be seen on the wide popularity of YouTube and the millions of daily users that they get, viewing their videos daily on the internet.

With this strategy you can have potentials of generating lots of traffic, using this compared to articles or blogs. Your contents can be converted into power point presentations and you can further convert videos for your video marketing strategy.

With video marketing you can get more traffic and conversely more sales because it can have greater chances of getting high SEO rankings as shown by the number of videos getting on the first page of the search results pages. You can as well use this strategy for your own marketing efforts.

Setting up your video blogs or video article presentation is simple and easy and you don't need to have that professional or advanced video equipment to be successful in your video marketing efforts. In making your video blogs you only need to do the following things.

  • Take out your article or blog and read it for audio purposes first and record it. You can have only audio or if you want to present it yourself you can stand in front of a video camera and present it yourself.
  • You can also make a PowerPoint presentation and create bullet points of text to synchronize with your recorded narration. You can have your presentation complimentary to your PowerPoint presentation.
  • After having the video optimized according to the principles of SEO, have a compelling title of your video blog and optimize it with your keywords because the search engine's spiders cannot identify your video expect for the keywords in your title.
  • Have captions in your video blogs and also provide descriptions. Optimize this with your keywords, for the benefit of search engines and also for your viewers.

With your video blogs you can have lots of opportunities to get more exposure and also get the back-links to your website. The importance of video marketing is manifested by the presence of more videos in the search engines results pages nowadays.

What you only need to do is to optimize your videos because the search engine's spiders have no way of recognizing videos or images. Your keywords are those terms that will make your videos be indexed in the search pages.

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