Live webinar events
A live webinar has one or several presenters who are either all in the same location, or they can be at different locations. They all call in to the webinar and interact live with the audience, which gains access to the presentation over the Internet. They can participate on their desktop PC, laptop, tablet or mobile phone. Depending on the webinar service, participants can conduct polls and share the results live and in real-time with the audience. The audience members can virtually raise their hands to ask a question during the presentation. Live webinars are great because they provide an excellent way for your audience to get to know, like and trust you more, they can get their questions answered live, and they can attend an enjoyable, live event that they can participate in.
Since a webinar is a live event, that means that participants must join in at the appointed time in order to participate. However, there are circumstances when the webinar time slot is not convenient for all of the participants, so the presenter will record the webinar so that it can be viewed later. Sometimes the presenter will then limit the number of days the replay is available to create a sense of urgency and scarcity so that viewers will watch the webinar rather than put it off.
The thing about webinar replays is that the viewer knows that they are watching the replay of a live event.
A perpetual webinar is a webinar replay that gets continuously presented. It is not a live event, so participants are not able to interact with the presenters, ask questions or get any kind of feedback. Perpetual webinars are often used to take advantage of the potential for the webinar format to sell lots of products to a lot of people in a short amount of time. These presentations can be pre-recorded and then scheduled to be presented on an automatic basis on the same day of the week every week.
So, as you can see, there are differences between a live webinar event, a webinar replay and perpetual webinars. Each has its place and each format has its limitations. The presenter must decide on which format to use based on the nature of the content they will be presenting, and the needs of the audience. When you are teaching complex information in a step-by-step fashion, it makes sense to hold a live event to provide an opportunity for participants to ask their questions in real time.
Webinars can be a very powerful way to reach your audience to sell, teach and train your audience. If you'd like more information about hosting your own webinars, visit http://mcreasite.com/blog for lots of tips and strategies for growing your business online.