With this ad extension an advertiser doesn't need a change in keywords, ad texts, and other elements of the ads. With thread extensions your ad becomes more relevant and much help to users increasing the more possibilities of being clicked through by a user.
There are several types of ad extensions and these provide the different information that are included in the ads. These extensions can be tracked so monitoring its performance can be done, and below you can find these different ad extensions.
- Location Extension
- Phone extension
The extension displays a number that a user can click on an ad to make a call immediately. A new feature that is added to the phone extension is the Call Metrics.
- Sitelinks Extension
These additional and specific links can increase click though of the ads. These added benefits with the additional Sitelinks provided can increase the tendencies of people to make a click on the ads.
- Product Extensions
These kinds of product extension require a Google Merchant Center account for it to link. To make the connections there should be product extension multiple addresses for locations, seller ratings and broad match modifier.
The broad match modifier is a targeting feature in Adwords that lets you create keywords which has a greater reach than phrase match. It has more control than a broad match.
The ad extension allows advertisers to extend the features of the Adwords ad copy. With the additional information added, the possibility of getting clicks is increased.
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