Marketers spend a lot of time researching and studying the psyche of consumers, trying to predict economic trends and reviewing a million other aspects of business that can determine success. But you need to remember that some things are just common sense. Let's look at some tactics that just might be the key for the success you've been looking for
1. Keep An Eye On Your Best Customers
Yeah, wouldn't be great if all of your customers were just like them? ...easy to please, loyal, and ready to tell a friend about your wonderful service. Just maybe you can develop more customer just like them!Think about it... what makes them so great? What are their traits they have in common? Direct your marketing campaign to people who are just like them. Focus on their niche! You'll net new consumers and higher profits for your efforts.
2. Hurry It Up!
Todays customers, especially working moms that are juggling 10 things at once, are busily running from work to day care to home They're rushing through life, but trying to save a buck as they go. Revise your advertising campaign to stress the time they'll save and the money they'll keep in their pockets while enjoying all of the wonderful benefits your products have to offer. Add few specials where they can save even more money (with a deadline, of course). Deliver! Immediately! Let them save money and time... and hey, watch your sales explode!
3. Make it Easy to Buy
You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!
Don't frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done.
4. Keep it simple! Do Not Offer a Zillion Choices.
When most people start selling stuff online, they often create extensive product and service lists. Many marketers believe that having a little something for everyone will help them get more sales.
However, nothing could be further from the truth. In fact, long product lists are conversion killers. And if you want to increase your sales by 1,000%, you must streamline your offerings.
5. Last, send a follow up email. I think this is one of the most common myths marketers fall prey to. They think that if they do a good job the customer will automatically come back – we don’t need to follow-up. Unfortunately, we cannot rely on this if we want to achieve our sales goals. People get busy, they forget or procrastinate and the more time that slips by, the less important your product or service may be to that prospective customer.
These 5 tips are very simple tips and are basically common sense. But they work!