You have put this kind of thought into your own email marketing campaigns. You have to make people like and trust you so that opens will always be opened like clockwork. If you constantly pitch any product you come across, your conversion rates will drop across the board, and you will lose the trust of your subscribers.
What are some ways to build a relationship with your list that work? You can send free content to your list. This can take the shape of free reports, free videos, free audios or even free articles. You can leverage articles you have written and send them to your list and they will love it.
Should you send out promotions from time to time? Yes, you should. You can't make any profits if you don't. After all, you're running a business. So yes, you should send out promotions, but don't overdo it, and only products that you have personally tested and truly believe in.
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