In terms of your expected ROI, no one can blame you if you are cautious because of Google Adwords Content Network's lack of visibility making it hard for you to determine the success of your campaign but, this is not how things are now. The good news is that Google has now been providing more information giving you more ease and control over the kind of campaign to use to get great results.
Google Adwords content network came a long way since its launch and when all you could do is only turn it on and the rest is left to your praying for the best. Changes came as it adapted to the needs and demands of those involved in its operation.
It came to the next point where you could actually separate search and content bids after it was followed by the next enhancement in the form of the placement performance report. Now it has come to more enhancements with the addition of the page topic and page type exclusion.
This actually gave more room for easy correction for your campaign where whenever you run a place performance report and see that error pages and parked domains are poorly performing, you can take it away from your campaign. It is easy to find access to this feature as it is within the "Tools" section - the one you find at the AdWords interface.
This tool is truly useful for the exclusion where now, you can even do so with page type and page topic. With Google Adwords content network's newest flexible feature in its tool, excluding page type and page topic becomes possible giving you more leeway in terms of controlling your campaign's success or failure.
CPC or cost per conversion is now made cost-effective where with the tool that allows you to exclude the parked domains and error pages that appear to be with really low conversion rates. For this, your overall cost is cut and made more sensible with you not having to pay for those with low conversions.
To this day, Google Adwords content network is made more visible and it significantly affects your campaign and gives you the potential to make it nearer to achieving greater success. Learn to utilize all of the reports and tools as well in order to get maximum optimization.
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