In information marketing, it is very important to build a relationship with people in target market first before trying to sell to them. Article marketing and list building are two ways to do that. I personally do both methods. I write articles to generate traffic and build trust, and I use email marketing (via list building) to take the relationship further along the line before I start selling.
When someone types your name into Google, you want your articles to be everywhere. This builds instant credibility and your target market will start seeing you as an expert. So this is a very powerful knock-on effect of article marketing.
When people are new in a hobby or profession, they will go out and search for information on the Internet. And if your name crops every time they do these searches, your credibility as an expert will just shoot through the roof. So go and do it - start writing articles and build your credibility as a leading figure in your market. With more quality articles out there circulating the Internet, your lead generation, sales and 'brand' will receive a huge boost. This is certain if you take action!
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