There is plenty of work to be done and what you have done now may not be applicable anymore on the next month. This is because of the presence of too much competition and you have to think that these people are also doing their own strategies, also with the same purpose and that is to dislodge you.
The big business may not have the same problems as you have, because of their brand and reputation that they have built. The big game is on the bracket which is the same as your business and you have to remember also the big business can still get a big slice of your potential market.
Thus it is a must to find ways to beat these people and you still can do this, including the big business. There are things that you can do with your Google Adwords strategies in order to beat competition and get a big slice of overall potential market.
- The first thing to take care of is the proper bid management of your keywords. This has to be done well to be more competitive and stay on top of your market niche and the keywords that you bid are the factors that can give you success.
- Evaluate your click through rate for this can have a big effect on your quality score and also the cost you have to spend for your campaign on Adwords. Have a good balance of your click through rate and the returns you get.
- Evaluate your conversions because too many clicks with no conversions is just like throwing your money away. Look at your landing page if it is optimized well to convince customers to convert.
- Look at your average ad positions and see if it is giving you the returns you wanted. You may have to evaluate things if you so not good performances and see if you need to adjust the bids accordingly.
- The use of negative keywords may also be of great help because you are not making your ads be displayed on these sites. Making use of the negative keywords will save you on money spent and thus your good returns make you more successful and better than competition.
- Geotargeting can be a good way of targeting your customers and getting the more success of your Google Adwords ad campaign. This success and the good conversions that follow can make you better than the competition.