You will often see experts shout 'the money is in the list!'. And yes, that's very true. A list is the most valuable asset in your business. It's your database of customers and subscribers. It's your instant traffic generation device that you can tap into at anytime of the day.
For me, my system with article marketing is very simple. I direct the traffic I get from articles on to squeeze pages where they can opt-in to my list. Only then, do I show them my sales page. If they are even interested enough or trusting enough to submit their email, will they even buy from me? The answer is very likely to be no. That's why I put this qualifier up - the squeeze page. It builds lists faster than any other page and it qualifies your traffic.
Now, the way I leverage articles is by submitting to only the best directories on the planet. Meaning, I only submit to the directories that get the most traffic. The rest are not only really worth your time in terms of getting direct traffic. For 95% of article traffic, you will get it from the most popular directories.
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