Think about your favorite brands that you always choose over whatever else is available. What is the first thing that comes to mind? Most likely, it's the design of the logo, those familiar colors, or the famous lettering that stands out in your mind. Think about brands that have withstood the test of time such as Ford, Coca-Cola, and McDonalds. You could argue that the distinctive design along with the value reputation of the company makes it stick out in the mind of the public.
Because your website will take its place in the crowded field among billions of other websites on the Internet, and the hundreds of other sites within your industry or niche, you must find a way to differentiate yourself from all of the other options your prospective customers might have. Your website's design must serve to help you to stand head and shoulders above the crowd, grab and hold the attention of your audience long enough for them to explore what you have to offer.
Choosing a website designer
Keep in mind that website designers are not marketers. Their strength lies in delivering a visually appealing website with optimized load times, efficient navigation and user-friendly design features.
Ask for referrals from your colleagues who have a website that you like. As you browse the web, make note of the websites that have a pleasing design scheme. Scroll to the very bottom of the page and you might see the name of either the designer or the design firm.
Once you have narrowed down your search, ask for references from your short list of designers and contact these people. Ask how pleased they were both with the final website design and how easy it was to work with that designer.
The impact of design on conversion rates
Entire books have been written about conversion optimization because you can make a change as seemingly insignificant as the color of your 'Buy Now' button and get vastly different conversion rates. Website design plays a significant role in your conversion rates. It's worth investigating what changes you can make to your existing site, or if you are planning a new site, how you can find out what the most effective elements are for your website.
This article barely scratches the surface when it comes to all of the various aspects of how your website's design will impact your ability to succeed online. Try doing a quick split test of some of the elements of your website and see what kind of results you get. Often you may not need an entire site re-design in order to see higher conversion rates, but you would be amazed at what a difference making small tweaks to your site's design can have on your bottom line.
Your website's design has a major impact on your ability to make money online. If you'd like to learn more about Internet marketing, please visit, http://mcreasite.com/blog, where you'll discover a ton of tips and strategies for making money online.