Article Marketing Tips - How to Build Rapport With Your Article Readers

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One of the most effective ways to generate traffic is definitely article marketing. The thing that makes it so effective is that is pre-qualifies visitors to your website. Someone who reads one of your articles and comes in to your website is a highly qualified visitor, someone who is more likely to subscribe to your list and buy from you. That is why you will tend to see higher opt-in rates for your squeeze page from article marketing instead of other sources like pay per click ads.

Someone who comes in from you article and likes it is naturally going to be more qualified than someone who merely read an ad on Google and clicked on it. That's why article marketing generates such a high return on investment. That's why it's so worth doing.

The important thing about your articles is that not only do you have provide information, you have to build rapport with your readers and you have to get them to connect with you and your style. Writing mechanically won't achieve this. That's why I write all of my articles in a conversational style. I believe that makes my articles more entertaining and easy to read (plus, they are also easier to write!).

On your sales pages and your squeeze pages, you also want to maintain that rapport with them. Continue on with the same style and the same voice to maintain congruency with your articles. This is how you can get more sales and higher opt-in rates easily with your articles.

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