PPC And SEO: What Do They Have In Common?
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When you are in an online business your goal is to introduce your website to your prospective customers. This can be one when you have an established online presence and your website occupying a high placement on the search engines results pages.
When your website is not shown when your prospective customers are searching on the internet you will not achieve your goal. Your online business success will depend upon the size of traffic you are getting and this can be done with a high placement and this should be your objective.
Since getting traffic is your aim you can also have another option to get this traffic kind but it also comes with a price, and not the same with the organic way of finding traffic. This paid type of getting customers to your site is through pay per click paid advertisements.
Pay per click is an entirely different method of getting traffic than the SEO strategy done on your website. With PPC traffic can come in quickly to your site, although you have to pay for this method, while in SEO the traffic will be slow in coming although it is also free.
While PPC and SEO are different strategies used to get traffic they also have some things in common, and these are the keywords used in these strategies. For your pay per click and SEO strategies to be effective you have to make your keywords do the following things.
When your website is not shown when your prospective customers are searching on the internet you will not achieve your goal. Your online business success will depend upon the size of traffic you are getting and this can be done with a high placement and this should be your objective.
Since getting traffic is your aim you can also have another option to get this traffic kind but it also comes with a price, and not the same with the organic way of finding traffic. This paid type of getting customers to your site is through pay per click paid advertisements.
Pay per click is an entirely different method of getting traffic than the SEO strategy done on your website. With PPC traffic can come in quickly to your site, although you have to pay for this method, while in SEO the traffic will be slow in coming although it is also free.
While PPC and SEO are different strategies used to get traffic they also have some things in common, and these are the keywords used in these strategies. For your pay per click and SEO strategies to be effective you have to make your keywords do the following things.
- In pay per click and SEO your goal is to effectively target customers, those that have more tendencies to buy your products or services. Thus, it is very important for you to know your prospects and what keywords they will use when they are searching for your products.
- In SEO what you will do is to provide informative contents and your keywords will help in this area. In pay per click your landing page will also provide this information so it is very important that you optimize your landing page with your keywords to make it effective.
- In SEO you have to optimize your web page contents and you will do on-page optimization to get the high rankings and thus the traffic needed. In pay per click, optimization of your copy and landing is needed and making these compelling and attractive will get the traffic coming in.
- In SEO you build links for objectives of getting high rankings, and this can be done with the help of your keywords. In pay per click the keywords in your ad copy will make your prospective customers link to your landing page and see what you offer.
- In SEO you utilize Web 2.0 strategy to make you achieve high rankings. In PPC you can utilize ads on Facebook and this a Web 2.0 strategy.