What is PPC Advertising?
The full form of PPC Advertising is Pay Per Click Advertising. This is a mode or rather a method which is used to divert the traffic flow to a particular website of which the advertisement is given. Some of you might ask why it is pay per click; it is so because as soon as someone clocks on those banner ads the website which is being advertised pays the person who is hosting the advertising. The host of an advertisement may be a blog or a social networking page or any music site or for that matter any website which has a decent or a good flow of traffic. Then the chances of people visiting the advertised site become higher. Thus PPC Advertising pays well to the host web page. The money is also at times paid to the search engines as well.
What is PPC Publishing?
There is a fundamental difference between PPC Publishing and Pay Per Click Advertising. The former does not involve any kind of initial monetary expenditure while the latter one does. The latter is a rather advanced step in to the world of this kind of business. the best thing about PPC Publishing is that one can get some money without having initially spent any.
However for it to be free one must also use sites which can be used for free. So, Pat Per Click Advertising is definitely different from Pay Per Click Publishing. There are some sites in the internet that offer such service.
To bottle up the information in a few words one might say that PPC Publishing is the first step towards PPC Advertising.
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