When a layman enters a data in Google to search information on the same, he or she can see a number of results coming up. However in most of the cases the first result is viewed by the searcher. And thus the site or result that comes first gets the most number of visitors. The work of a search engine optimizer is to increase the number of visitor to a particular online web site and also try to bring that site to the top of the search result. For doing this the first step is to increase the page rank of the various pages of different web sites. A page rank plays a big role in enhancing the work of an SEO. It is denoted by PR and there are a number of processes to increase the PR. The web sites needs to be content rich so that the work of SEO becomes easier. The contents in the web sites will have some articles, news, blogs, stories, images and lot of extra things in it. And on basis of these elements the search engine optimizer increases the page rank. An search engine optimizer gives a website its web presence.
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