The content of the ezine is what actually matters and those have to be original, grammatically correct and significant to the matter. The title of ezine is also very important and so it should be catchy and intriguing to arouse the curiosity of the reader. The ezine should not be too long or too short. It is best not to write anything insignificant just to make it long. As long as you have quality content, the size really does not matter.
You can publish these ezine daily, weekly, bi-weekly or even monthly. Daily ezine publishing is a tedious task that requires a lot of work. Getting it published weekly is a good way to go. You can write your ezine in any format you like. It can be plain text or html, RSS or even pdf. Some of the subscribers prefer plain text ezine while others prefer it in html format. It is better to have your website link that has all the graphics to be put in the ezine rather than sending graphics in your email. You have to remember to not sounding it to be promotional as the subscriber would just toss it as spam. It is better to have a template of the newsletter so that you do not have to start writing from the scratch every time.
Ezine does help you connect with your customer in a very effective way. It is a very powerful yet cost effective method to market your business.
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