Dear InfoProduct Seller, Women are from Venus

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Niocle Dean is a mom, wife, experienced affiliate marketer, publisher and coach helping business owners to discover lasting and successful strategies for marketing and operating their businesses online. She helps businesses soar on the internet and also owns This site attracts some of the internet’s top professionals in graphic design, virtual assistance and website content development and is becoming an indispensable website for small businesses hungry for short- or long-term expertise to support their online efforts.

Nicole Dean introduced me to these other talented marketers - Sussane Myers, Peggy Baron, Melissa Ingold, Alice Seba, Mila Sidman and Lorrie Morgan-Forrero. All these women are experienced affiliate marketers, publishers, copywriters and moms. They provide quality PLR Content, tips, courses, resources and guides for moms on affiliate marketing, internet marketing and many other topics related to online business and website marketing.

They have excellant plr content on women's issues and topics like marriage, wedding planning, kids, crafts, family, decor, home improvement and women's health.

These women are experts at targeting women and mothers. And you need to keep in mind that women make 85% of all buying decisions, Women buy for themselves and others. Also, women spent 7 trillion dollars in the US alone last year on everything from digital cameras, to home improvements items, to cars and financial services.

So, I hope you enjoy Nicole's awesome article!

Dear InfoProduct Seller, Women are from Venus

By Nicole Dean

Here’s a question that I get regularly from frustrated infoproduct sellers.
“My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates?”

Dear Infoproduct Seller:

This just goes back to basic psychology. Women and men value different things.

Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about things like … horsepower and engine stuff. Then, he’ll turn to the wife and talk about safety and color options.

Is this condescending? Yes. But, it’s also *generally* effective. My eyes glaze over when it comes to horsepower, but I want to know what I’m going to look like in my car! Sunroof? Radio? Now we’re talking.

So, what does this have to do with your affiliate program? Simple. Although I can’t speak for all women, obviously, I can tell you the things I value in an affiliate program.

Quality. I value my newsletter subscribers and am building a relationship with them. (According to recent studies, women go online to find relationships and support.) If your product or service is junk, then you could offer me 99% commission with a 99% conversion rate and I’m still not going to sell it to my visitors.

Affordability. I can’t promote a product that I, myself, would not buy. If you’re overpriced for what you offer, I can not promote your products to my subscribers.

Dollars and Cents. Of course money is a factor. It’s just not the #1 factor, as you may be surprised to know. 20% commission vs. 40% — I’m not as concerned about that as I am the other items in this list.

Tools: Yes, tools. This is really big, and so few affiliate managers “get it”. I think I’ve finally pinpointed why this is such a big thing (at least for me). This scenario happens way too often: I find a product I am really excited about and I eagerly sign up for their affiliate program. I log in so I can start telling everyone I know about this great product or service. I can’t wait to see what they have in the “links” section. Will there be articles, or a rebrandable e-book maybe? Or even an informative video? It’s like Christmas morning… what will I find? And, then the affiliate section opens and there’s one measly link and a button.

My initial gut reaction is “They’re not even trying!” And now, I don’t feel valued or motivated in the least bit. You just succeeded in turning your biggest fan into someone who stuck a lousy button on her page and knows it’s not going to sell at all.

I know what you’re thinking. It’s the affiliate’s job to sell. Yes, you’re right. As an affiliate, I know that writing reviews and recommendations is the best way to sell a product. No doubt about it. All I’m saying is that you’ve got to give us at least an indicator that you’re interested in building a working “relationship’.

Is it hokey to want a relationship with an Affiliate Manager? Yes. It is. But, I can tell you that any affiliate program where I get some attention and appreciation is going to get a lot more loyalty from me than an Affiliate Manager who sits on the couch drinking beer and watching football while I’m running around working my butt off… (Hmmm…. did I say that?)
So, yes, women are from Venus. You can decide to embrace it and reap the rewards, or ignore it and wonder why your affiliates aren’t motivated. It’s your choice. As an affiliate, I’m challenging you to embrace this information and run with it.

Are you ready to attract affiliates who are excited to promote your products? And, would you like to have an affiliate program that doesn’t stink? Nicole Dean is on a mission to help you. Check out her program at – where she’s helping Infoproduct sellers just like you to have more profits and more LIFE.

#dear #infoproduct #seller #venus #women

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