Product Creation Secrets - How to Create a Sales Funnel That Can Make You Wealthy
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Here is what a profitable sales funnel might look like:
Step 1 - Free Product. This is usually a free report comprising of 15-30 pages, packed with good solid information. The idea here is to build a relationship with your leads, and to establish yourself as a reliable authority for information on the niche topic.
Step 2 - Low-Cost Product. This can be a small report that sells for $17 to $27. Typically, the report will be between 30 pages to 100 pages. This is more detailed than the free report but it still does not go deep enough.
Step 3 - Average-Cost Product. This can be a $47-$77 ebook or a set of video tutorials. Such a product will usually be tailored for the more advanced, intermediate user who isn't satisfied with the information in the lower cost product.
Step 4 - High-Cost Product. This is a high-level product usually reserved for experts ready to take their knowledge to the next level. This means they are willing to pay a premium. You can often charge anywhere from $97 to $997 for this product. It can be a membership site, a coaching program or a home study course. Of course, you can use a $97 product and then add another step which might lead to a $497 product. It's all up to you how you design your marketing funnel!
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