Email Marketing Tips - 5 Secrets to Improving Your Deliverability For Greater Profits

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Many email marketing campaigns (and auto responders) leave a lot to be desired. Deliverability is one of the problems faced by email marketers. You have got to try to achieve maximum deliverability rates for your emails if you want to get maximum mileage out of your list. In this article, we are going to discuss some tips for improving your email delivery rates.

Here are the 5 secrets:

1. Get A Unique IP Address

Getting a unique IP address for the domain you send your email from is important. This way, your domain doesn't get grouped together with the other domains in your web host's server. Without a unique IP, if other people in the group start using spam techniques, your own emails may suffer low delivery rates.

2. Remove Spam Filter Triggering Words

Remove spam filter triggering words in your email messages so your emails do not get sent into the spam folder of email inboxes. With Aweber, you get a Spam Checker that checks if your email contains any of such words.

3. Send Super Relevant Emails

Send relevant emails to your list so they don't start labeling your emails as spam. Sure, some of your subscribers will do that for some strange reason, but the majority won't if your email is related and on topic to the list they signed up for.

4. Don't Overdo The Product Promotions

Don't overdo the sales promotions or people on your list will get ticked off and click the 'Spam' button in their email accounts. I'm sure you know where we are going with this - the more people who click on this button, the worse it is for you.

5. Sign Up With An Auto responder Service

Using your own hosted auto responder can often result in lots of problems. Sign up with a reliable service like Get Response. Your emails will go through their juiced up servers so you get maximum deliverability.

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