The Perfect Marketing Partnership. The first thing to be said about a less than perfect marketing partner is that they should not be doing this in the first place. They have very reluctantly agreed to the principle of share in net sales as remuneration. They would far rather be drawing a salary from me or selling me a “service”. I a word, they would prefer if I took all the risks while they just swan around in easy street. Perhaps they have agreed to the partnership model only because they have no other work on hand at the moment. So, from the start they failed to enter into the spirit of the agreement, they lug around a serious “attitude problem”. This is a bad start.