How to Create a Curated RSS Email Newsletter to Engage Your Subscribers
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Any Internet marketer has heard the phrase, "The money is in the list," and the follow on to that, which is, "The money is in the relationship with your list." But the question of the day seems to be how to engage with your email subscribers and build a mutually beneficial relationship with them. It can be challenging to always come up with engaging content that is not focused around you and your products and services. Creating content to send to your list can be time consuming and often it gets neglected.
In this article we'll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort. Content curation puts you in the role of curator--that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.
A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.
1. Find the best content to share
Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.
2. Create a new RSS feed
Diigo collects all of these posts into a single RSS feed for the group that you have created.
3. Plug your new RSS feed into your email autoresponder
You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.
You'll want to experiment with the layout and tweak a few things, but that's really how simple it is to set up a curated email newsletter.
Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that's not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.
Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.
A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.
Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.
In this article we'll look at how you can set up a curated email newsletter that is almost completely automated and uses the power of RSS to save you time and effort. Content curation puts you in the role of curator--that is someone who sifts through all of the available content on the web in your niche and shares the most valuable nuggets with your audience.
A curated email newsletter can be created using RSS to email thus almost completely automating the process of creating the messages.
1. Find the best content to share
Using your favorite social bookmarking browser plugin, start by bookmarking the best articles on your topics from the top blogs in your niche a collection. I use Diigo, and I clip the blog posts and add them to a group. I add tags and write up a short description about why I found that article interesting enough to share, but you can experiment with different sites and see what you come up with.
2. Create a new RSS feed
Diigo collects all of these posts into a single RSS feed for the group that you have created.
3. Plug your new RSS feed into your email autoresponder
You can take this RSS feed and use it in your Aweber autoresponder RSS to email feature. You can add other elements to your email message along with the curated content from the new feed.
You'll want to experiment with the layout and tweak a few things, but that's really how simple it is to set up a curated email newsletter.
Make sure that you are reading each blog post and article and make sure that the information is accurate, timely and serves the needs of your audience. When you share content that's not useful, or inaccurate it reflects badly on you and causes you to lose valuable credibility with your audience.
Create a mailing schedule and take the time to pick and choose the best content to share and be consistent with it. Pay attention and be responsive to the feedback that you get from your audience so that you can keep improving.
A curated email newsletter is an excellent way to improve engagement with your email subscribers by offering them something of value that positions you as a trusted authority in your niche. When your subscribers feel like they are receiving value from you they will stick around longer.
Email marketing is just one way of keeping your products and services top-of-mind with your audience. Visit http://mcreasite.com/blog today for more information about growing your business online.