Determining Who Your SEO Campaign Competitor Is

by cdn1
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To achieve a competitive advantage or a competitive edge in your market niche it is important for a business to know their competition. Knowing your competition will make you aware of how well you care doing in your business field, if you are growing businesswise or are already left behind by competition.

To determine who your competitors are in SEO you have to do a competitive analysis. This will help you in identifying your real SEO competitors, determine if you have the competitive advantage or not, and develop a strategic marketing plan to counter the effects of competitions.

Knowing what your competitors are doing with their SEO you can develop your own strategies and techniques and determine what methods you have probably missed out. From the lessons learned you can streamline your own strategies and find ways to rise up and battle your competition or level up with them.

In determining who your SEO campaign competitors are you have to identify them first and then find strategic ways to counter the effects of what they are doing. Some of the SEO competitors are the following and also the strategies to level up with their activities.
  • Those at the first page of the search results pages ranked for your key phrases are your top natural competitors and find out among them who are your top competitors, and outright make decisions if you will deal with it directly or not. If you don't have the money and energy to directly deal with them you can slowly go down the rank and find out also if you can directly face the others head on, money wise and effort exerted.
  • You can analyze the next top competitors you have, and see what they are doing with their search engine optimization techniques. You can take a look at their site structure navigational structure, keywords used, and other SEO data you can use in the analysis of their strategies and techniques done.
  • Your paid competition are also SEO campaign competitors that you have to deal with effectively and find out if they are getting success with their paid advertising methods. Carefully monitor and understand their strategies and find out if they are succeeding with their paid methods.
  • The traditional businesses or off-line competitors are potential competitors that you will probably have in the future and compete for ranking for the same key phrases. It is important that you do a proactive approach to this because you will never know that they too already have their own website.
To monitor and track the activities of your competitors and effectively identify them, the use of a software tool is a necessary thing. Although some may call it spying but you can never get data without the use of these tools.

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