List Building - How You Can Increase Your Sign-Ups by Making a Few Simple Tweaks to Your Opt-In Page
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Typically, a 'good' conversion rate for an opt-in page would be anything in the region of 30% to 60% or more. Anything above 50% is doing really, really well.
Your conversion rate at any given time depends strongly on traffic source too. If you're driving traffic mainly through article marketing one week and ezine advertising the next, it's hard to get clarity on your numbers because different traffic sources often means different opt-in rates. So you'd want to define your traffic generation strategy first before going all-out on a split-testing campaign and drawing any conclusions.
Here are some parts of your opt-in page you can test:
1. Headline. This plays one of the biggest roles in determining your conversion rates. Consistently test this.
2. Graphical header or no header? Some marketers believe that having no header is better, others believe otherwise. Test it for yourself by using a header as a control.
3. Number of bullet points. Do you overload your page with bullet points to emphasize lots of benefits or just a few to invite curiosity and make the page concise?
4. Arrows or no arrows? Some marketers have pointed out that having an arrow near your opt-in form can increase your opt-in page.
5. Color of background. Black, grey, white, blue or even red - which one gives the best conversion rates?
6. Ecover graphic or no ecover graphic. Will an ecover graphic of your free report or newsletter increase conversions? Test it out.
7. Format of your opt-in page. Does a short opt-in page or a long one work better? Does having an extra opt-in form on your page increase your conversions?
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 308,313 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!
Your conversion rate at any given time depends strongly on traffic source too. If you're driving traffic mainly through article marketing one week and ezine advertising the next, it's hard to get clarity on your numbers because different traffic sources often means different opt-in rates. So you'd want to define your traffic generation strategy first before going all-out on a split-testing campaign and drawing any conclusions.
Here are some parts of your opt-in page you can test:
1. Headline. This plays one of the biggest roles in determining your conversion rates. Consistently test this.
2. Graphical header or no header? Some marketers believe that having no header is better, others believe otherwise. Test it for yourself by using a header as a control.
3. Number of bullet points. Do you overload your page with bullet points to emphasize lots of benefits or just a few to invite curiosity and make the page concise?
4. Arrows or no arrows? Some marketers have pointed out that having an arrow near your opt-in form can increase your opt-in page.
5. Color of background. Black, grey, white, blue or even red - which one gives the best conversion rates?
6. Ecover graphic or no ecover graphic. Will an ecover graphic of your free report or newsletter increase conversions? Test it out.
7. Format of your opt-in page. Does a short opt-in page or a long one work better? Does having an extra opt-in form on your page increase your conversions?
Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 308,313 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!