All You Need To Know About Google Adwords And Google Analytics

by cdn1
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When you are having a paid advertising campaign with Google Adwords it is only normal that you want to check your performance to see if your ads are working. The Google Analytics tool is a free analytics tool offered by Google to marketers using their paid advertising campaign through Google Adwords.

It is an analytics tool that provides reports to show advertisers how visitors find and use your website so you can make informed site structure and content evaluations to see if changes are needed. This tool will help you convert visitors into customers and help you in your marketing campaign through tracking of metrics to give you ideas on how your ads are performing.

Through the Google Analytics tool you will learn how users interact with your website and through that knowledge you can make improvements in your ad campaign to make it effective for your online business. The analytics tool will help you in answering those questions about your website and those pertaining to your marketing methods.

There are goals and objectives that you have for your online business and the paid advertising campaign is your method of attaining these goals. Some of these goals can be found below and the corresponding reports from Google Analytics that you need.

  • If your objectives are to drive valuable traffic and you want to know where your website visitors are coming from, or how to choose the keywords and ad texts that converts the ideal landing page to have, you can use the Google Analytics tool. You can get data from reports like the traffic sources of the ad versions or top landing page data from this tool.
  • If you have objectives of getting maximum conversions for your website, or want to know when or why people are leaving your site after clicking, or if visitors are finding these things they need when they are on your site, the Google Analytics tool will give you this data. You will get the data from reports like content reports, the site search and exit pages reports and other reports that you need from this tool.
  • If you want to know how to decrease your ad costs like knowing where visitors that do not convert come from, or what keywords are not converting to sales, or how to allocate your ad budget to the best performing keywords, you will have these with the Google Analytics tool. You will have data from reports like the traffic sources or keyword and conversion reports from this tool.

There are many reasons on why you should use the Google Analytics tool and why this tool is useful to your ad campaign. The main reason may be the capability to have a powerful tracking solution for your campaign.

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#adwords #analytics #google

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