There are some webmasters that claim that using all match types will give no great results while others also say that one is great over the others. It may be true that utilizing all the match types all at the same time maybe a not so good idea after all, but it is only you to try it out and say so.
You have to take extra precaution and pay special attention to the reports and data you receive when you use a certain match type in your paid campaign ads with Google Adwords. If you don't pay special attention to this data you will not know which particular match type or combination of match types will give you the better results.
After carefully reviewing your performance results you will know which matching type will give you receive when you use a certain match type will give you the high click through rates. Probably you will analyze also from these data which results are giving you the real conversions and not merely the clicks that bounced.
It will be a smart decision if you will take a fine approach into these matching types and make your decisions on which particular match type or combination of matches will be the better one to choose. These match types will be discussed below.
- The broad keyword match is that match type where your ads will show on similar phrases or relevant variations of the phrase. This match type will give you the most impressions because Google will try to match your ad to as many searches for keywords similar to your keyword phrase, but this may be a not so good match type if you talk of returns on investment.
- The phrase keyword match is that match type where your ads will show when the search query will contain your search term in the same order that you have so this may get lesser traffic but also the more targeted ones.
- The exact keyword match is that match type where your ads will show on the exact words that you have. This match type will show your ads if you want it displayed on exclusively the exact keywords only.
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