How to Optimize Your Google Places Listing

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If your website caters to a local clientele then you are definitely leaving money on the table if you have not optimized your Google places listing. Let's face it. When people in your local area are searching for what you have to offer, such as, "Springfield cupcakes," you want your business to pop up as close to the top of the listings as possible. Your Google Places listing is free. It comes with a detailed map of your location, a satellite and sometimes even a street level view of your business location, so why not take advantage of it?

One of the other benefits of optimizing your Google Places listing is that it helps boost your visibility on Google, and if you get a good spot on Google places your listing might even end up above the ones that appear in the organic search results.

Add Your Listing to Google Places
Go to, and add or claim your new listing. Follow the steps to verify your listing.

Optimize your Google Places Listing:
· Be sure to fill out your business profile completely. Be sure to use lots of relevant keywords without spamming the page. Use plenty of appropriate geo-local keywords such as your city name, zip code, neighborhood name + your keyword, and your business category + location such as: "cupcakes, Springfield."

· Get as many reviews as you can. Ask your favorite customers to visit your listing and leave a review and rating. The more reviews and ratings you get the higher your listing will appear in local search results. Avoid posting a bunch of reviews at once as this does not really look natural. Add them one or two at a time slowly over time.

· List your business in other local online business directories as well, and link these to your Google places listing to help boost your profile.

· You can add up to ten photos and five videos to your page. You can add coupons and even use a QR code.

Another strategy for optimizing your listing is to take a peek at the top three of your local competitors that are above you in the listings. View their profile and see what they are doing. Take note of them and do the same things on your profile and watch your profile move up in the local search engine results.

But one of the most important things that you can do to grab more notice both by your potential customers and by the search engines is to get listed in as many online directories as possible such as,, Yahoo! Local, and to name just a few of the dozens of directory sites where you can get a local listing.

Optimizing your Google places listing makes it simple for your customers to find you, it will also send lots of targeted traffic to your website, and help boost your website's SEO at the same time.

Optimizing your Google places listing is just one way to generate traffic and interest to your website and local business. For more tips on how to grow your business online, visit, today.
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