Since it's heavily relying on how the search engine will pick out its “winners” you need to follow the rules. There are a number of things you need to know when starting up your online marketing campaign.
Be clear on your marketing concept. Know what kind of content you want to bring in on your website and the kind of market you want to draw in.
Having clear cut qualifications for your content that would give you more focus on what to write or post in your website. By doing so you will be able to better reach your targeted market.
Select a marketable but less saturated keyword. You need to know what your potential customer would write on the search box.
You need to optimize these keywords in order for the search engine to capture your content. However if there are a number of you who uses the same keywords it gives you little room to rank high, so it's good to also use a good keyword with lesser saturation.
Content is king. I cannot overemphasize it more but you need to understand that the web is a text-based system and search engines could not read graphics.
Creating a website that will have good quality content will win the favors of the search engine. If you need to use pictures, you may make use of SEO-friendly images and put some caption or tags that can be read by search engines.
Create backlinks that will associate you with popular websites. You may do so by getting into forums and leaving your URL for other viewers to follow.
This way, you are able to market your website even outside your own web domain. There is also a treat when leaving behind backlinks as search engines also factor in the number of links you have and honor you with the top rank especially if you get associated with already popular sites.
Get yourself listed to authorized online directories. This is like leaving behind your calling card on a restaurant only that it gets visibility all across the globe.
Get an expert's advice if you don't feel confident about what you're doing. Take note that search engines also penalize websites that are not following the rules so it's good to be always on the look out for “fouls” that you may do in your website.
Try contacting an expert who knows the in's and out's of SEO so you don't get blocked off and eventually ruining your chances of making it big.
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