20% of Google searches are local orientated searches. The vast majority of Google's $32. billion revenue comes from local small business. Facebook COO Sheryl Sandberg has stated she will not stop until every local business is using Facebook to advertise. Local online marketing is hot especially when you combine it with mobile marketing.
20% Of Google Searches Are Local Based
When is the last time you picked up your Yellow Pages? Most people use the Yellow Pages for a door stop these days. When you need to find a local business you Google it. Most likely you are Googling it on your Smart Phone. Then clicking onto Maps to get directions or perhaps to read a few reviews.
If you are a local business owner most of your customers are within a 5 mile radius of your business. If you cannot be found on local searches from your customers mobile phones and/or computers and/or tablets you are losing business. and falling behind.
Traditional advertising mediums are dying. Telemarketing was good until we got the do not call list. Email still works but the list had better be opt in and even so much of your email will end up being blocked by their spam filters. Newspaper ads are being crushed by Craigslist. TV is expensive as is Direct Mail. Most people are getting their information by doing online searches. That is where your local business needs to be prominent.
Traditional Advertising Mediums Are Dying
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