Shoestring Marketing Strategies - How to Make the Most Your Daiy Interactions

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Marketing on a shoestring budget can take a bit of thinking... But once you get the hang of it, you'll find that you can get a lot of mileage out of very little extra effort.

For example, you can leverage simple things you're already doing daily to get more exposure and leads for practically no additional effort. To get started one of the key things you can do is leverage all of your connections and contact.

1. Have an Audio Logo

An audio logo is a succinct and curiosity-inspiring statement you use to introduce yourself. After all, if you're going to be introducing yourself you might as well make sure you do it in a compelling way and get the best result possible!

Avoid using your industry label like mortgage broker, graphic designer, dog walker, etc. and instead position yourself apart from your competition by telling people who your ideal customers are and how you impact them.
This leads to more interactive conversations and you just never know if they are or know someone who is seeking those same benefits of your services.

Developing an audio logo doesn't take long, and once you have it, it takes zero extra effort to use it with people you come in contact with - the next time someone ask you what you do.

2. Voice Mail

Take advantage of the audio space on your answering service by using your voice mail to communicate a succinct, clever marketing message. Think of it as a free commercial - keep it short but use it to market yourself.
Some ideas: offer an interesting or relevant tip, mini ad, share your tag line or branding statement, promote a new service or product, or simply drive people to your website or blog. Just make sure to switch it up often.
As a result, everyone who calls and gets your answering machine will learn about you and your business. It may take but a few minutes to create and record your enticing message but can pay dividends - with minimal effort on your part.

3. Email Signature

Similar to your voice mail, your email signature is valuable real estate and with a bit of effort easy to leverage. Not only should you have you name and contact information but by creating an enticing email signature and setting up your email system so that it will append it to every message, you're making the most of every email you send.

Here are some ways to spice up your email signature to build awareness, referrals and yes, even potential prospects:
* Link to download an interesting article
* Freebie to lure then to your blog or website
* Announce a new product or service launch
* Branded tag line
* Link to a quiz
* Invitation to an event
* Testimonial quote

These 3 ideas are just the starting point for the many shoestring marketing strategies that you can come up with. Keep thinking of ways you can insert your marketing message in every interaction you're already engaging in, and then take action. You'll be pleased with the results.

Ready to get more and better results from your marketing efforts? Join Sue Clement at her FREE how to get new clients webinar.

For the inside scoop on getting more new clients with less effort than you ever thought possible, visit Sue's Business Success Coaching resources website and watch your business grow.

Author's Resource Info
Sue Clement stands for expedited business success. Having built a local business into a multi-million dollar enterprise, Sue is an expert in marketing, sales, and customer service. As a certified business coach since 2000, she currently works with a diverse group of entrepreneurs and small business owners and helps them build powerful networks to leverage their business success. Ask for a complimentary consultation to explore how Sue's programs can increase YOUR sales and expedite your success!
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