Why You Need a Google+ Page for Your Business

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Just when you thought you'd gotten caught up with what's new in social media, now you learn that Google+ Brand Pages have been rolled out in early November. It might seem like a chore to have to learn the ropes of yet another social media platform, but if you do take the time and create a Google+ brand page you will reap the benefits in the form of greater exposure for your brand, more traffic to your website and a nice SEO boost.

Getting Started with Google+
While Google+ launched mid-summer, their brand pages have just been made available in early November. If you are not yet on Google+'s social network, sign up there first by creating a Google profile. profiles.google.com. Next you'll claim your business brand page at: google.com/+/business. If your business also has a physical location such as a retail shop, you can link your G+ brand page to your Google places page.

Google+ will help boost your site's SEO
Yet another new development is the Google+ 'Direct Connect,' which brings searchers directly to your G+ brand page when they type in a '+' sign before your page name in Google. Direct Connect is still pretty new and it works only on a limited number of pages so far, but the G+ website says that more pages are being added every day.

Having a G+ brand page is good for branding
Be sure to add a G+ badge to your website and blog to link your site to your Google Plus brand page. When visitors click on your G+ badge, they will be brought to your Google+ brand page where they can add you to their circles and begin to follow your posts.

Measure your social media influence with Ripples
A new feature recently launched on Google+ is 'Ripples,' which visually displays which users have shared a public post, and then who has shared it again. This handy feature shows the relative influence of each member who has interacted with that ripple.

Use Hangouts creatively to engage your market and stand out from your competition
Hangouts is the cool multi-video chat feature on G+. You could hold live how-to workshops, demonstrations, or just hangout with customers and answer questions and get feedback. You can record these sessions and make them available for viewing later.

Use Circles to grow and group your audiences
One of the distinctive features of G+ is the Circle feature. You can easily group the followers of your G+ page into smaller more specific groups to customize communications with them.

You need a Google+ page for your business so that you can be ahead of the crowd on this brand new, hot, social media platform. You'll get lots more exposure for your brand in the G+ stream, and a nice boost to your website's SEO. If you are looking to stay current with social media marketing and stay top-of-mind with your market, then don't overlook the powerful potential of Google+ brand pages.

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