Mobile Marketing Strategy: 5 Tips for Effective Mobile Landing Pages
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In a previous post about mobile marketing with QR codes, we talked about the importance of having a dedicated mobile landing page so that when visitors take the time to capture your QR codes with their phone, they are able to easily view and interact with the page that they are brought to. So, let's take a look at five tips that you can put into practice when you are developing your mobile landing pages.
- Do not use Flash elements on your mobile landing pages as neither iphone, nor Blackberry use Flash. On phones that do use Flash, it lowers the speed of the page's load time, which might make visitors give up and click away before they even see your page.
- Use the minimal amount of text necessary to get your point across. No one wants to read tiny print on a tiny screen. Use clear images and get to the point.
- Design for a touch-screen interface
- Test and track your campaigns
- Make is easy for your visitors to connect with you
A Google smart phone user study found that 9 out of 10 mobile phone users had, "taken action as a result of a mobile search, with over half leading to a purchase," 74 percent of smart-phone shoppers wind up making a purchase, and among the 82 percent of mobile phone users who noticed ads, 42 percent of them clicked on the ads, and 49 percent made a purchase.
Source: searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760
Take action on these tips and watch the results from your mobile landing pages soar.
To learn many more tips and strategies for mobile marketing, visit http://mcreasite.com/blog to discover how to build your online business today.