Promote Your New Product With Online Advertising
- ARTICLES |
One of the most effective tools to promote your new product is online advertising. That's if it’s done correctly. But if it isn’t, it can be a hopeless waste of your time and money. If you’re launching a new product you may be considering using online advertising to promote it. With a few easy steps you can make sure you maximize your investment and achieve exceptional results.
What Are Online Ads?
Online advertisements can actually be any number of things. They can be text ads, PPC ads and banner ads. You can also place classified ads on sites like Craigslist. Advertising, when done appropriately, can help bolster awareness about your new product, and your business. And it also can generate traffic to your website and build your visitors and prospect base.
Before you plan your online ad there are a few considerations:
#1 What are your objectives for your online ads? What do you want them to accomplish? Do you want them to send people to your product’s landing page or will you use the ad to build your opt-in list and then market your product to your list?
#2 What resources or advertising strategies will you use? PPC? Text? Banner?
#3 If you’re using a PPC campaign, you’ll need to set up your account with your chosen PPC service. Google AdWords is an example but other services like Facebook also offer PPC. Have you defined your parameters, chosen your keywords written your ad and set your budget?
#4 Are you using banner ads? If you are you’ll need to have them designed. You’ll also need to purchase space for these ads on related and quality websites. Make sure your copy is alluring and it includes a call to action. How will you test the success of your banner ads? You might use Google Analytics to track traffic sources.
#5 Are you using text advertisements? If so, where will you place them? You’ll need to write the copy and again include a call to action and a system to test and measure the success of your text ads.
Last, what about classified ads? They’re free and they're very efficient tool to boost traffic and increase sales. Write a few and assess the effectiveness on the classified ad sites.
There several essential components for a successful advertising campaign. Make sure you have a objective for each ad, that your ad promotes benefits and includes a call to action. Also, that you have a system in place to test and track results. Use various headlines, calls to action and keywords in your ad copy to see which headlines your audience responds to – what generates the most product sales.
Dania
Dania
What Are Online Ads?
Online advertisements can actually be any number of things. They can be text ads, PPC ads and banner ads. You can also place classified ads on sites like Craigslist. Advertising, when done appropriately, can help bolster awareness about your new product, and your business. And it also can generate traffic to your website and build your visitors and prospect base.
Before you plan your online ad there are a few considerations:
#1 What are your objectives for your online ads? What do you want them to accomplish? Do you want them to send people to your product’s landing page or will you use the ad to build your opt-in list and then market your product to your list?
#2 What resources or advertising strategies will you use? PPC? Text? Banner?
#3 If you’re using a PPC campaign, you’ll need to set up your account with your chosen PPC service. Google AdWords is an example but other services like Facebook also offer PPC. Have you defined your parameters, chosen your keywords written your ad and set your budget?
#4 Are you using banner ads? If you are you’ll need to have them designed. You’ll also need to purchase space for these ads on related and quality websites. Make sure your copy is alluring and it includes a call to action. How will you test the success of your banner ads? You might use Google Analytics to track traffic sources.
#5 Are you using text advertisements? If so, where will you place them? You’ll need to write the copy and again include a call to action and a system to test and measure the success of your text ads.
Last, what about classified ads? They’re free and they're very efficient tool to boost traffic and increase sales. Write a few and assess the effectiveness on the classified ad sites.
There several essential components for a successful advertising campaign. Make sure you have a objective for each ad, that your ad promotes benefits and includes a call to action. Also, that you have a system in place to test and track results. Use various headlines, calls to action and keywords in your ad copy to see which headlines your audience responds to – what generates the most product sales.
Dania
Dania