20 Important Content Marketing Tips
- ARTICLES |
Content is a relatively simple and inexpensive way to generate more exposure for your business. Take advantage. Below I listed 20 important content marketingf tips.
- Informative and helpful content helps you establish your expertise and credibility with your audience.
- Content is a great relationship builder between you and your readers, subscribers and customers. Nurture that.
- Plan your content topics ahead of time. Writing is much easier when you know what you're going to write about.
- Content should always have a purpose and each piece may have a different purpose. Do you want to achieve great goodwill or do you want your content to be shared? Or do you want readers to sign up for your mailing list or buy a product?
- Some common types of content include articles, blog posts, special reports or white papers and ebooks.
- Think outside the box with useful content: worksheets, checklists, [glossaries, fill-in-the-blanks] and spreadsheets.
- Content is more than just the written word. Think audio recordings, videos, webinars and screen capture video.
- Product-focused content often boasts good conversions, including product FAQs, reviews, profiles and comparisons.
- Go visual with content. Try flowcharts, mindmaps and infographics.
- An effective content planning document might include the following: topics, who will be writing, when the project is due, where will it be published, what product will it promote and a checklist to indicate when the tasks are done.
- When it comes to content, go for conversion over popularity. While it's nice to have people sharing and loving your content, if the content doesn't meet your business objective, it's not going to help you grow your business.
- Shape your content around your product promotions. Informative content warms your readers up for the sale.
- Not sure what to write about or don't have time? Private label rights (PLR) content is an inexpensive way to get ready-made content.
- When it comes to content, just write, write, write. Edit later.
- Readily ask your readers and customers questions, so you can create content and products according to their needs.
- Connect with your fellow content site owners. Swap guest articles or posts.
- Private label rights (PLR) content saves time and money. Edit, brand, monetize and publish. It's that simple.
- Not sure what content to publish? Ask your ghostwriter if he or she can brainstorm topics.
- Product-based reviews, comparisons and demonstrations can generate targeted buyer traffic to your website. Write some today.
- Case studies make great content. Talk to your clients and discuss their results. It helps them and helps you grow your business as well.