E-Mail Marketing Tips Straight From The Pros
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Think again if you are one of those that feel email marketing days are behind you. It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. Email marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. Use the ideas below to see how you can use email for yourself.
Remove images from your emails. Sure images are fun, but they make email load slow and sometimes email providers block images anyway. Remember that your subscribers do not all have quick internet connections or fast computers. Shift your focus to the content in the email rather than the images. Your content will be accessible to more subscribers--who will be more likely to stick around--if you keep these things in mind.
When offering an opt-out link, let customers decide if they want to cease receiving your messages instantaneously if you can. If you ignore their request, the customer in question may feel disrespected and take further action, like reporting you as spam to the email service provider.
This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. It's a pointless waste of time!
Test email formats. The top of the emails should always contain the most interesting and important information. However, it is important to experiment with different formats to see which ones are most effective. Stick with what works. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
View your emails on different platforms to see how they look. Test your design across as many platforms as possible once you are happy with how it looks on your computer. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Consider adding SMS marketing techniques to your email marketing campaign. By combining these methods, you can send out all the information you want your readers to have. Occasional text messages will keep your customers thinking about your business.
There is still life left in email marketing. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.
Remove images from your emails. Sure images are fun, but they make email load slow and sometimes email providers block images anyway. Remember that your subscribers do not all have quick internet connections or fast computers. Shift your focus to the content in the email rather than the images. Your content will be accessible to more subscribers--who will be more likely to stick around--if you keep these things in mind.
When offering an opt-out link, let customers decide if they want to cease receiving your messages instantaneously if you can. If you ignore their request, the customer in question may feel disrespected and take further action, like reporting you as spam to the email service provider.
This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. A result of not having valid addresses is that valuable time is wasted by having to track down correct addresses and resend emails. It's a pointless waste of time!
Test email formats. The top of the emails should always contain the most interesting and important information. However, it is important to experiment with different formats to see which ones are most effective. Stick with what works. This will allow your subscribers to become more familiar with the kind of content in your emails, and also how to obtain more information when they need to.
View your emails on different platforms to see how they look. Test your design across as many platforms as possible once you are happy with how it looks on your computer. Emails can vary on how they appear in different email clients, such as Linux Gmail or Windows Hotmail.
Consider adding SMS marketing techniques to your email marketing campaign. By combining these methods, you can send out all the information you want your readers to have. Occasional text messages will keep your customers thinking about your business.
There is still life left in email marketing. By taking these ideas to heart and staying current on news methods of email marketing, you can make sure that such campaigns produce solid results well into the future.