Do You Instagram? A Mashup of Photosharing, Mobile and Social Media to Help Build Your Brand
- ARTICLES |
Instagram is a wildly popular iPhone app with over 14 million users is one of the most popular mobile social media apps right now. Instagram represents a happy mashup that combines mobile, the power of pictures, and the popularity of social media to create an app that allows users to snap photos with their smartphone's camera, apply a filter to it, and then share it with those who are following them.
While snapping and sharing pics on your mobile phone sounds like a lot of fun, brands have been taking advantage of Instagram's popularity and gaining lots of exposure by way of the user-generated content that their fans create and share. Instagram can add a whole new dimension to your social media marketing campaigns.
iPhone users can download the app for free, set up their profile and start snapping pictures within minutes. After you take a picture and apply one of the many filters to it, you'll want to apply the appropriate hashtags that will help categorize your pictures. You'll find the hot, trending hashtags at, web.stagram.com/hot. You can then share it on Facebook, Twitter and Flickr.
Lately there have been a lot written about how brands can leverage the power of Instagram to build their brand. Here's a few of them:
Jeff Bullas of jeffbullas.com, shares 3 Instagram success stories in his post, How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories, about TV chef Jamie Oliver uses the app to market himself, his cooking show and his publications. He writes about how Starbucks has amassed over 200,000 Instagram followers who connect with the already famous brand through photographs, and fashion brand, Burberry, which uses Instagram to share behind-the-scenes looks at their photo shoots and fashion shows.
John Jantsch, of the Duct Tape Marketing blog, writes about "How to Use Instagram to Tell and Sell Your Marketing Story". He shares several tools that work with Instagram to help people network and promote their business.
We found a really cool infographic from Followgram that chronicles Instagram's short but amazing journey since it came on the scene in October of 2010: digitalbuzzblog.com/infographic-instagram-facts/
The ClickZ marketing news blog shares, 5 Instagram Tactics for Brands, which include:
1. Sneak peeks
2. Popular hashtags
3. Increase visibility
4. Campaign extension
5. Geotag photos
Source: clickz.com
John Paul Titlow shares 6 Effective Ways to Get More Instagram Followers in his readwriteweb blog post. He offers tips for what to do on Instagram to attract a bigger following.
The best advice is to get in there and start taking and sharing photos that are relevant to your brand without blatantly advertising your company and its products. Brands that are successful in building a following on Instagram have created a community and users who are loyal to that brand willingly share photos using their favorite brand's hashtags.
If your product or service relies heavily on images such as hairdressers, makeup artists, fashion designers, decorators, etc., try adding Instagram to your social media marketing campaigns and see what kind of results you get.
For more tips and strategies for using social media marketing to grow your online business visit http://mcreasite.com/blog today.
While snapping and sharing pics on your mobile phone sounds like a lot of fun, brands have been taking advantage of Instagram's popularity and gaining lots of exposure by way of the user-generated content that their fans create and share. Instagram can add a whole new dimension to your social media marketing campaigns.
iPhone users can download the app for free, set up their profile and start snapping pictures within minutes. After you take a picture and apply one of the many filters to it, you'll want to apply the appropriate hashtags that will help categorize your pictures. You'll find the hot, trending hashtags at, web.stagram.com/hot. You can then share it on Facebook, Twitter and Flickr.
Lately there have been a lot written about how brands can leverage the power of Instagram to build their brand. Here's a few of them:
Jeff Bullas of jeffbullas.com, shares 3 Instagram success stories in his post, How Instagram Harnesses the Awesome Power of Mobile, Social Media and Photos: 3 Success Stories, about TV chef Jamie Oliver uses the app to market himself, his cooking show and his publications. He writes about how Starbucks has amassed over 200,000 Instagram followers who connect with the already famous brand through photographs, and fashion brand, Burberry, which uses Instagram to share behind-the-scenes looks at their photo shoots and fashion shows.
John Jantsch, of the Duct Tape Marketing blog, writes about "How to Use Instagram to Tell and Sell Your Marketing Story". He shares several tools that work with Instagram to help people network and promote their business.
We found a really cool infographic from Followgram that chronicles Instagram's short but amazing journey since it came on the scene in October of 2010: digitalbuzzblog.com/infographic-instagram-facts/
The ClickZ marketing news blog shares, 5 Instagram Tactics for Brands, which include:
1. Sneak peeks
2. Popular hashtags
3. Increase visibility
4. Campaign extension
5. Geotag photos
Source: clickz.com
John Paul Titlow shares 6 Effective Ways to Get More Instagram Followers in his readwriteweb blog post. He offers tips for what to do on Instagram to attract a bigger following.
The best advice is to get in there and start taking and sharing photos that are relevant to your brand without blatantly advertising your company and its products. Brands that are successful in building a following on Instagram have created a community and users who are loyal to that brand willingly share photos using their favorite brand's hashtags.
If your product or service relies heavily on images such as hairdressers, makeup artists, fashion designers, decorators, etc., try adding Instagram to your social media marketing campaigns and see what kind of results you get.
For more tips and strategies for using social media marketing to grow your online business visit http://mcreasite.com/blog today.