List Building - How To Crank Out A Rock Solid Opt-In Page That Delivers Results
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Sure, there are templates out there that allow you to take them and plug them in to your server. But it's likely you will have to make some changes to the templates so you can call them your own. Here's 3 steps to creating your own rock solid opt-in page:
Step 1: Create a 'right on the money' headline
Your headline has to be absolutely 'right on the money' because it's often the first thing your visitor will see. Continually test your headlines and make small changes to see if it improves your response rate. Fill your headline with power words and benefits that are instantly recognizable.
Step 2: Make a list of benefits
Think of 3 to 5 big benefits your visitor will get if he opts in to your subscriber list. This is what people will be signing up for - the benefits. Put them in bullet form so they are easy to read.
Step 3: Create a high-converting opt-in form
Grab the HTML code from your autoresponder and insert it into your page. You should create an opt-in form with a call-to-action that tells people to act now and subscribe now. If you don't have a strong call-to-action, it's likely you won't see stunning conversion rates for your opt-in page.
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