Information Marketing Secrets - 5 Biggest Mistakes Of Ebook Writers And Marketers
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1. Creating the wrong product
Many ebook writers and marketers write the ebooks they want to create, rather than write the ebooks which the public wants. Don't make this same mistake! Do your market research first. Go to bookstores, Amazon's online bookstore or use a keyword research tool to see if there is a market for your product.
2. Sending the wrong traffic
Sending untargeted traffic to your page in high numbers might appear good statistically, but not in terms of making sales. The traffic coming to your page should be highly-targeted to your kind of product. Go only for targeted traffic sources.
3. Not building a list
Building is a list is absolutely vital to your success. With a list, you can let them know about your future products, and send follow-up emails about your first ebook. You can educate subscribers and build a subscribers base that looks forward to your emails.
4. Not networking
Network with other business owners who might be working in the same niche as you. Doing this opens up an ocean of opportunities for joint ventures. You can create products together, or interview other business owners and provide quality information to your list.
5. Not creating a quality sales page
Your sales page is essentially your 24-hour sales person on the Web. Hence it is only right that you make it the best that it can be. Invest time in learning how to craft an online sales letter.
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