How To Write Pre-Sell Content For Your Affiliate Promotions
- ARTICLES |
So what exactly is pre-sell content? Well, as said, it's content that is specifically designed not to sell the visitor. This can be product reviews which are unbiased or informative articles which show the reader how to do something.
If you are writing a product review, provide both the pros and the cons. But of course, emphasize more on the pros! Pointing out the downsides of the product makes your review appear more real and unbiased, and it also makes your review more 'human'. You should always end your review positively by pointing out the biggest benefits of the product. Never sound like you are selling the product, though.
Articles also work great as pre-sell content. If your articles inform and educate, your readers will naturally want to learn more about your business. Some easy articles to write include 'tips' articles or 'step-by-step' articles. You compile a few tips or write out a few easy steps to guide the reader and it works great as a pre-sell content.
Don't discount the importance of pre-selling. It's the biggest 'weapon' in your armory for creating more affiliate sales. Create more useful and informative content now, and it will pay off in big dividends.
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