5 Secrets To Effective Domain Names

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One of the most important things about your online business is the name of your domain. This is what people will type in when they are looking for your business. Sometimes a domain name is used to create a stronger brand because of it's appeal.

Here are 5 secrets to generating more effective domain names:

1. Try to keep them short. Keep them to 3 words or less. Anything more than that is too long, unless it sounds catchy and is memorable. If your domain name is easy on the ears and memorable, you will get more repeat visitors, which increases your overall traffic.

2. Consider using the keywords your target market uses in the search engines to find information. Use a tool like Wordtracker to see which keywords your target market is using on the likes of Google and Yahoo. Including these keywords in your domain name increases the chances of your site getting higher search engine rankings.

3. Include the main benefits of your website in your domain name. If your website focuses on gaining muscle, you might want to focus on the words 'gaining muscle' or 'building muscle' in your URL. People visit websites for the benefits they can gain, rather than the features.

4. Make your name distinctive if possible. If most of the websites in your niche market sound the same, you can distinguish yourself by having an 'unorthodox' website name.

5. Avoid dashes if possible. Dashes only complicate a URL and make them harder to remember. Unless you really want a particular name and it's taken up, you should avoid using dashes whenever possible.

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