A Killer Article Marketing Tactic For Offline Marketing

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  • ARTICLES
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Articles are a great way to generate traffic real quickly online. After all, they are 'viral traffic generators' that work round the clock to bring traffic to your site almost effortlessly. But taking it step further, how do we take this killer tactic offline?

One way is to submit your article as content to be published. Newspapers and magazines are often looking for freelancing writers, but this is a difficult way to get your article in a publication as there are tons of competition.

A better way is to use your article in an editorial ad. An editorial ad is ad that reads like any other article, but the intention is not just to inform, but also to promote. You can create a direct response ad with one of your best articles and submit it to a relevant offline publication as an advertisement.

The key to success with this method is to choose an article that ties in with your business. If readers like what they see in your article and it leaves them hungry for more, then you'll definitely see more leads and sales. Be sure to also choose the right publication to fire your ad out. You'd want the publication to be one that has a loyal readership base, and you'd also want to see ads in the publication that are similar to yours. If there are ads that are running every month or every week in the publication, it means these ads are pulling in the money!

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