3 Special Tactics You Can Start Using Today To Catapult Your Conversion Rates
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The first thing you want to do is to check if you're appealing to the 'scarcity fear'. What I mean is that you'd want to offer limited quantities of your product, as this induces fear that if someone doesn't buy now (and right now!), they could lose the opportunity to buy the product from you again. Another way to work this is by using the time-limited offer. For example, if your offer expires after a certain date, state so. It'll increase your sales almost effortlessly.
Next, your site needs to have a few testimonials from customers who are more than pleased with your products or services. Having testimonials shows that your business inspires confidence, as it's a sign of the quality and effectiveness of your products.
Lastly, you need to look at your brand image. Does it relate to the theme of your product? If you're selling baby's clothes, having red and black as your base colors probably won't bring too many sales. So look at your color scheme, and the communications you have with your potential customer. Do they relate to the image you are trying to project?
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