1. A Hard-hitting headline Make your headline as enticing as possible. A good majority of your visitors will opt-in based on the quality of your headline alone. So you’ll want to make sure that you clearly spell out the biggest benefit of your free offer in your headline.
2. Tangibility Let your visitors visually see what they will be getting. Appeal to their visual sense by including an image of the ebook cover, software or whatever you’re giving away for free. You’ll easily get an additional 10% rise in conversions from this.
3. Eye-Draggers Use strong arrows to point towards your opt-in form. Like ad-blindness, many people are now getting squeeze page blindness, so you must use attention catchers such as big arrows or animations (usually red colour is best) to lead them to the most important section of your page, your opt-in form.
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